Target Audience Research

The original plan for today was to think of a name idea for our magazine, but before we do that, I would like to conduct some research on my target audience. Now that we're sure of doing a Fashion Magazine, we need to know what the target audience is so we can create our magazine accordingly.

Typically, the audience for a fashion magazine is females, although I want to make sure there is something for men included as well in my own. Most of the audience is also usually aged between 18-25 years of age. The topics of interest include luxury, beauty, and lifestyle. 

Although fashion magazines are also read by the general public, many fashion professionals, industry insiders, and fashion enthusiasts tend to have a special interest in fashion magazines. Most fashion magazine enjoyers are also of a higher socio-economic status, as they not only have the time, but also the money to spend on the fashion magazines and fashion pieces featured in the magazines.

So what does this mean? This means that I have to use specific genre conventions that cater to the target audience, and I have to ensure that my articles are all topics that would be interesting to them. I should include articles that are related to:

• Beauty
• Latest Trends
• Lifestyle
• Outfit features
• Model and Celebrity Features

I should also address socially relevant issues, since the younger generations especially tend to concern themselves with current events. I was already planning to do that by making my feature article about fast fashion, since that is a socially relevant issue that I personally concern myself with. 

Now that I have a better idea of what my audience would like to see through my product, I can begin to brainstorm ideas. The next step is to continue along with thinking of a name for the magazine itself.

Thanks so much for tuning in, catch you later!

Resources:

https://spynn.co/how-to-get-featured-in-a-fashion-magazine/#:~:text=Typically%2C%20fashion%20magazine%20audiences%20are,luxury%2C%20beauty%2C%20and%20lifestyle%20products

https://alltimedesign.com/fashion-magazines/#:~:text=They%20cater%20to%20a%20diverse,ever%2Devolving%20world%20of%20fashion.