Project Proposal Blog Entry

Welcome. My name is Bhumi Harpalani. For my AICE Media Studies Brief, I will be doing a Magazine. I'm working with my friend Hailey Sanchez for this project. 

My magazine genre will be Fashion, and this is for many reasons. First of all, Fashion Magazines are some of the most easily recognizable magazines and are extremely popular, which means there are set conventions for them that can easily be followed. The second reason is that me and my partner were greatly interested in finding or creating fashion pieces that are not only visually pleasing, but also bring awareness to major issues in our world. We had thought originally to do a teen magazine, but we found that the design for those is very immature and the  topic that we wish to raise awareness on wouldn't sit right with the childish magazine design.

Our potential target audience isn't any certain age or demographic; it is anyone who enjoys fashion. While fashion usually appeals to females, our magazine is open to males aa well. In fact, there has been a recent rise in number of men interested in fashion. I are not one to discriminate. Any who enjoy fashion and it's different sub-genres are free to enjoy our magazine.

Although our magazine is a fashion magazine, that is not the only thing we wish to display through this product.  We wish to bring awareness to all the social issues that come along with fashion such as animal welfare, unsafe workplaces, cash crops, child labor, collective bargaining, craft clusters, cultural appropriation, globalization, greenwashing, but perhaps most important of all, Fast Fashion and it's effects. We also wish to display diversity and inclusivity through our photography. We plan to have models from many different backgrounds and demographics.

For a project of this scale, there are many professional apps and softwares that we must use. The main ones will be Adobe InDesign, Adobe Photoshop, and Adobe Lightroom. I have experimented a bit with all the softwares listed above, but I do plan to get more trained in each.

So far, we have thought of certain aspects of our magazine. These are all basic, rough ideas but our final product will most likely build upon these:

Cover Page

• Title: "MODE" Mode means fashion in French. 
• Cover image: model wearing "Fashion Week" style clothing. Eccentric, unique, and challenging social norms.

Content Page

Double Page Spread

• Main image: the model will be wearing clothing that doesn't support the ideals of fast fashion. (we might create a new piece out of thrifted clothing)
• Article: On the social issues that come with fashion, mostly fast fashion.

Before I can begin with my project, I must do some practices that allow me to get familiar with the software I plan to use. I will also be conducting practices that require me to learn photography. After doing these exercises, I will begin working on the main project.

Thanks so much for tuning in, catch you later!

Resources:

https://www.condenast.com/glossary/social-cultural-and-economic-impacts-of-fashion